Inside Story

It’s the making of Peachy x Amelia.

Amelia Dimoldenberg, of Chicken Shop Date fame, has launched her first-ever collaboration with London-based label Peachy Den.

As Hypebae reports, the new release was teased on an episode of Dimoldenberg’s wildly popular YouTube series, where she went on a “date” with supermodel Bella Hadid wearing the collaboration’s Flirt t-shirt. The capsule was also teased in a later episode that featured the one and only Addison Rae with Dimoldenberg donning a fetching silver mini dress from the collab.

Since then, the full collection has landed, taking inspiration from the presenter’s playful and flirty energy. Developed by Dimoldenberg along with Peachy Den’s founder and creative director, Isabella Weatherby, the capsule includes the tongue-in-cheek “Flirt” slogan tee, a brand new dress inspired by the brand’s Kylie series and a range of coordinating tops, skirts and capri pants.

“Amelia has been a genuine fan of the brand since our early days and I feel so lucky to now call her a friend. Designing this with her has been effortless and so much fun. It’s been a true celebration of girlhood,” says Weatherby in a press release.

Take a look at the campaign by heading to the Peachy Den website to shop the new drop.

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Photo Credit: Fred Duval / Shutterstock.com